http://workingwritingwoman.wordpress.com/2009/03/23/do-you-speak-starbuck-ian/ On life as a working writer and a woman ... and whatever else seems important that day Fri, 09 Oct 2009 20:37:48 +0000 http://wordpress.com/ hourly 1 http://workingwritingwoman.wordpress.com/2009/03/23/do-you-speak-starbuck-ian/#comment-156 Six Principles of Brilliant Branding from Starbucks’ John Moore-Technology Marketing Wed, 29 Apr 2009 16:16:31 +0000 http://workingwritingwoman.wordpress.com/?p=903#comment-156 [...] common and making it uncommon, you make your customers feel special, citing loyal customers who speak Starbuckian.   2. Be careful when defying your “circle of expectations.” The more obvious you are, the [...] [...] common and making it uncommon, you make your customers feel special, citing loyal customers who speak Starbuckian.   2. Be careful when defying your “circle of expectations.” The more obvious you are, the [...]

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